Gamification
WHY NOT GAMIFICATION?
«gamification is the process of using game thinking and mechanics to engage audiences and solve problems» (gabe zichermann)
- designed to manipulate people, not actually making the content more fun
- points, gold stars, etc, as incentive; no actual value
- «game-based marketing»
- good for making money
- focus is on points, not content
- kind of saying that the learning you get out of it isn’t good enough in itself
- farmville, neko atsume, etc is about waiting
- compulsory, taking advantage of people’s desire for instant gratification (a problem with / reason for addiction)
- superficial, fleeting rewards
- companies’ pursuit of consumer engagement to make money from them
games that «speak to you as a human being beyond a just bundle of reflexes that can be psychologically manipulated» exist (jonathan blow)
- «the real world is more compelling than the fantasy world»
- gamification is «non-fiction gaming»
- «farmville is poke with cows»